MasterCraft Reaffirms Commitment to Protecting Waterways and Promoting Responsible Boating
World’s Best-Selling Towboat Brand Champions ‘Wake Responsibly’ Campaign in Partnership with
Campaign to Preserve the Freedom to
“Boating isn’t just a passion – it’s an economic driver that supports thousands of jobs and generates billions of dollars for local economies,” said
As a proud supporter of the
1) Maintain 200 feet of distance from shore, docks, and other boats and in at least 10 feet of water
2) Keep music at a respectful level
3) Minimize repetitive passes in the same area
“These guidelines aren’t just rules – they’re about courtesy, coexistence, and protecting the sport we all love,” said Krista Schipner, Vice President of Marketing for MasterCraft. “We expect our athletes, dealers, ambassadors, and customers to lead by example so that everyone – boaters, anglers, and shoreline residents alike – feels respected. Together, we can ensure these waterways remain accessible for generations.”
In support of the Wake Responsibly campaign, MasterCraft is implementing the following:
- Equipping dealer network with WSIA advocacy resources to educate local boaters
- Embedding Wake Responsibly principles across all communication channels
- Partnering with WSIA on state-level advocacy and supporting scientific research to counter misinformation with facts
- Developing consumer-facing education materials for social and in-store use
- Hosting on-water events to demonstrate responsible boating behaviors
MasterCraft is continuously investing in innovations and programs that give boaters the tools to operate responsibly and is actively listening to concerns to inform future solutions.
Waterway restrictions and access challenges are growing, often fueled by misconceptions about wake boats and their environmental impact.
Studies from leading wake experts validate that a wakesurfing boat passing a section of shoreline every nine minutes is less damaging than naturally occurring waves from a 10-mph wind with one mile of fetch. Further, boat wakes and waves from cruising boats, which are not the focus of legislation, dissipate more slowly and lack the initial drop in size associated with wakeboard and wakesurf wakes and waves.
“Our mission is simple: to build memories, not barriers,” added Schipner. “We are committed to preserving access while ensuring safety, sustainability, and shared responsibility on every lake and shoreline we touch.”
For more information about responsible boating practices, visit WakeResponsibly.com or a local MasterCraft dealer.
To learn more about MasterCraft products and its dealer network, visit www.MasterCraft.com and follow along on Instagram, YouTube, X, and Facebook.
About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.
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Media Contact:
MasterCraftPR@TheBrandAmp.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a9160e7b-e8a6-4664-b4a6-ac46006d508e
MasterCraft Boat Promoting Responsible Boating on U.S. Waterways
A MasterCraft towboat in action, delivering the ultimate on-water experience while supporting responsible boating practices as part of the Wake Responsibly initiative.
Source: MasterCraft Boat Holdings, Inc.