MasterCraft Purchases Merritt Island Boat Manufacturing Plant to Establish Dedicated Aviara Manufacturing Facility
Aviara, a premium designer, manufacturer and marketer of luxury day boats ranging from 32 to 40-feet in length is a de novo brand which began production in July of 2019 in MasterCraft’s
“The Aviara brand is a critical component of the Company’s long-term strategy to deliver our customers and their families the best experience on the water,” said
The new Aviara manufacturing facility is expected to begin production in early calendar 2021 during the Company’s fiscal third quarter. The new plant will support the ramp-up and production of the brand’s high-demand models – the AV32, AV36 and AV40.
“As we plan today for the future growth of all our brands, today’s announcement allows the Company to more quickly react to the strong retail demand we have experienced across all our brands. Having a dedicated Aviara facility of this scale, with access to an experienced boat-building workforce, provides the quickest and most efficient way for the Company to add incremental capacity, while providing a very efficient use of capital. Moving forward, we will continue to make investments in high-return initiatives that position our brands to deliver on our customer-centric strategy, while generating best-in-class growth, profitability and returns to our shareholders,” concluded Brightbill.
This press release includes forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Forward-looking statements can often be identified by such words and phrases as “believes,” “anticipates,” “expects,” “intends,” “plans”, “estimates,” “may,” “will,” “should,” “continue” and similar expressions, comparable terminology or the negative thereof, and include statements in this press release concerning our intentions to purchase and use the
Forward-looking statements are subject to risks, uncertainties and other important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements, including, but not limited to: the potential effects of the coronavirus (COVID-19) pandemic on the Company, general economic conditions, demand for our products, changes in consumer preferences, competition within our industry, our reliance on our network of independent dealers, our ability to manage our manufacturing levels and our large fixed cost base, changes to
Any such forward-looking statements represent management's estimates as of the date of this press release. These forward-looking statements should not be relied upon as representing our views as of any date subsequent to the date of this press release. We undertake no obligation (and we expressly disclaim any obligation) to update or supplement any forward-looking statements that may become untrue or cause our views to change, whether because of new information, future events, changes in assumptions or otherwise. Comparison of results for current and prior periods are not intended to express any future trends or indications of future performance, unless expressed as such, and should only be viewed as historical data.
Chief Revenue Officer
Source: MasterCraft Boat Holdings, Inc.