MasterCraft Purchases Merritt Island Boat Manufacturing Plant to Establish Dedicated Aviara Manufacturing Facility
Aviara, a premium designer, manufacturer and marketer of luxury day boats ranging from 32 to 40-feet in length is a de novo brand which began production in July of 2019 in MasterCraft’s
“The Aviara brand is a critical component of the Company’s long-term strategy to deliver our customers and their families the best experience on the water,” said
The new Aviara manufacturing facility is expected to begin production in early calendar 2021 during the Company’s fiscal third quarter. The new plant will support the ramp-up and production of the brand’s high-demand models – the AV32, AV36 and AV40.
“As we plan today for the future growth of all our brands, today’s announcement allows the Company to more quickly react to the strong retail demand we have experienced across all our brands. Having a dedicated Aviara facility of this scale, with access to an experienced boat-building workforce, provides the quickest and most efficient way for the Company to add incremental capacity, while providing a very efficient use of capital. Moving forward, we will continue to make investments in high-return initiatives that position our brands to deliver on our customer-centric strategy, while generating best-in-class growth, profitability and returns to our shareholders,” concluded Brightbill.
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This press release includes forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Forward-looking statements can often be identified by such words and phrases as “believes,” “anticipates,” “expects,” “intends,” “plans”, “estimates,” “may,” “will,” “should,” “continue” and similar expressions, comparable terminology or the negative thereof, and include statements in this press release concerning our intentions to purchase and use the
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Investor Contact:
Chief Revenue Officer
(423) 884-7141
George.Steinbarger@mastercraft.com
Source: MasterCraft Boat Holdings, Inc.