“We’re thrilled to introduce Aviara and add yet another premium brand to MasterCraft Boat Holdings’ portfolio. The luxury day boat category is a growing segment that complements our existing product portfolio. With Aviara, we’re excited to expand in the segment with a long-term focus,” said Terry McNew, President and CEO of
Aviara creates an elevated open water experience by fusing progressive style and effortless comfort in each and every modern, luxury vessel. Aviara’s aesthetic exudes European styling and delivers unmatched levels of craftsmanship and feel for customers that demand perfection. Born from a team with decades of innovation excellence, Aviara performs with unrivaled precision, enabling captains to instantly master every escape.
On an Aviara, captains become hosts and entertainment is top priority. Aviara designers have re-imagined the luxury day boat experience, creating an open deck layout with modern comfort that prioritizes social interaction. Aviara delivers premium standard features and appointments, and elevated control beginning at the clean, digital-forward helm and carried through to the premium audio that enhances the on-board experience. Aviara’s are available in both sterndrive and outboard propulsion options.
The company’s vetted vendor relationships and exclusive partnerships with leading companies factor into the premium design, innovation and quality in every boat. From premium materials to Ilmor Marine sterndrive powerplants, Mercury outboards and Klipsch audio, owners enjoy a unique, luxury experience where details matter.
Aviara is American made in MasterCraft Boat Holdings’ world-class manufacturing facility in Vonore, Tenn. Aviara will be handmade in the same facility and receive the same dedication towards manufacturing precision and unrivaled quality that is applied to the company’s flagship MasterCraft brand.
Orders for Aviara will begin on
Miami International Boat Show Debut:
Headquartered in Vonore, Tenn.,
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/cefae4a9-7dcc-42f4-b155-636d6afdc389
Aviara Contact: Aviara Jay Povlin Vice President, Global Sales & Marketing (423) 884-7728 Jay.Povlin@aviaraboats.com Investor Contact:
MasterCraft Boat Holdings, Inc.George Steinbarger Vice President, Business Development(423) 884-7141 George.Steinbarger@mastercraft.com
Source: MasterCraft Boat Holdings, Inc.