George Steinbarger Named Chief Revenue Officer
Dave Ekern Named Chief Product Officer
New Roles Centralize Oversight of Brands to Focus on Customer-Centric Strategy and Drive Synergies, Innovation and Growth
“Since joining MasterCraft, George and Dave have helped propel our success and position the Company for the future,” said
Brightbill continued, “In his new role, George is focused on driving top-line growth across all Company brands, with direct oversight of MasterCraft’s sales and marketing functions. With our customer-driven strategy, we believe there is an opportunity to more fully engage with potential customers, as well as our dealers, to better market and sell the full range of MasterCraft’s portfolio across the entire customer lifecycle.”
Said Brightbill, “As Chief Product Officer, Dave’s primary responsibility is centralizing our product development and engineering function, allowing us to leverage expertise across our entire portfolio, including Aviara, Crest and NauticStar. Our goal is to accelerate product innovation cycles while ensuring we are consistently producing high-quality products and maintaining the integrity and unique aspects of each brand. We expect to start realizing the benefits of these efforts over the next model year as we finalize the reorganization and deploy industry-leading product development processes more broadly throughout the organization.
“With our new leaders and key strategic initiatives in place, we believe MasterCraft will be a more competitive player and have significant opportunities to drive growth and capture a greater share of the recreational boating market.”
Steinbarger joined the organization in
Ekern is a 20-plus-year veteran of product development in the marine and automotive industries and was named MasterCraft’s Director of Engineering in
This press release includes forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Forward-looking statements can often be identified by such words and phrases as “believes,” “anticipates,” “expects,” “intends,” “estimates,” “may,” “will,” “should,” “continue” and similar expressions, comparable terminology or the negative thereof, and include statements in this press release concerning our long term-prospects and our ability to execute our business strategies and drive synergies, innovation and growth.
Forward-looking statements are subject to risks, uncertainties and other important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements, including general economic conditions, demand for our products, changes in consumer preferences, competition within our industry, our reliance on our network of independent dealers, our ability to manage our manufacturing levels and our large fixed cost base, and the successful introduction of our new products. These and other important factors discussed under the caption “Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended
Any such forward-looking statements speaks only as of the date of this press release. These forward-looking statements should not be relied upon as representing our views as of any date subsequent to the date of this press release. We undertake no obligation (and we expressly disclaim any obligation) to update or supplement any forward-looking statements that may become untrue or cause our views to change, whether because of new information, future events, changes in assumptions or otherwise.
Chief Revenue Officer
Source: MasterCraft Boat Holdings, Inc.